Performance driven on-line marketing

smartREACTION adds advanced analytics to the Email Reaction ASP and license solutions.

Whilst on-line marketing channels provide marketers with the highest return on marketing investment, there is increasing evidence that on-line marketing improves when analysis, advanced segmentation and modelling techniques are applied. A recent Jupiter Study (March 2005) cited that broadcast email campaigns achieved 1.1% conversion rates, compared to 2.8% for lifecycle campaigns and 3.9% for web-site clickstream based campaigns.

Having a persistant view (with current and historical information) of your on-line channels and customers, with advanced analytical software embedded into your on-line messaging will yield significantly higher levels of return on marketing investment.

smartREACTION provides all these ingredients, as an integrated single supplier solution out of the box.