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Landing zones let
you guide visitors to your website through a tailored
page, delivering messages that are relevant to them.
They’re the ideal way to ensure your communications
keep working hard even after your customer has clicked.
Simplicity
You can design your landing zone quickly and easily
using the Email Reaction content editor, ensuring
the consistency of your campaign.
Personalisation
Your landing zone can be set up to greet the user
by name, and present content automatically selected
according to their profile and past behaviour.
Feedback
It’s easy to track visitors from email through
to your landing zone and beyond – to find
out exactly what led them to click through.
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Click on the image
to see how IT supplier Kelway uses Email Reaction
to support its email campaigns. |
