A unified view of your customers, right across your company, enables you to be far more effective in all your communications. Using Email Reaction's SOAP API, synchronising data held in your CRM system or web database with your email lists is simple to set up and manage. Every client has unique data management requirements: for some, their email lists and registration pages are dedicated to newsletter subscribers and don't need to be synchronised with customer data; for others, periodic manual uploads/downloads are sufficient.

Where real-time (or near real-time) synchronisation is vital for consistent, relevant and effective customer communications, it can be automated using our API. In future, wherever your customer knowledge is gathered, your email communications will be timely, personalised and effective.

And there's no need to delay getting your email campaigns underway. Start by using the manual tools and, at the right time for you, your IT department can quickly and easily implement and automate the level of integration you require.

Reactive API

Trigger emails from your CRM or web database using an API to manage uploads and downloads of indidividual records (for example to pass information from one database to another when a registration form is submitted, or to trigger personalised emails to a customer when your call centre inputs an order).

Data Integration API

For full data synchronisation, using the API makes is easy to seamlessly transfer data in one direction or both. This process may be run continuously or scheduled for e.g. nightly updates. Exporting the data from Email Reaction allows you to feed back information captured using Email Reaction forms, event data (e.g. clicks and opens) as well as unsubscribes and bounces into your CRM system.

Why Email Reaction uses SOAP for its API

Email Reaction's API (Application Programming Interface) uses the industry-standard, cross-platform SOAP interface to trigger functions in Email Reaction from applications or databases on your PC or server. Whether your system is Linux, Windows, Unix, Solaris or Mac - our comprehensive suite of tools (scripts) is easy to implement. Mailmerge is simple to manage, yet highly flexible. Dynamic content can be created with simple scripting or using the WYSIWYG tools in Email Reaction's editor. Some examples:

Automate full data integration with your CRM system or other databases.
Integrate Email Reaction with your content management system.
Import recently changed data to synchronise your email and other databases.
Export filtered profile data from Email Reaction to your database.
Export event data (clicks, opens) from Email Reaction to your database.
Trigger mail-merged email to one address, several addresses or a whole list.
Import and view Email Reaction content (e.g. emails and forms).