Web resources and links

Total E-Mail Marketing book

Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. Author Dave Chaffey.

E-business and E-commerce book

Whether a practising professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business. Author Dave Chaffey.

Spam Laws

Worldwide spam laws. For background information only.