Bristol, 24 May 2006 - smartFOCUS, a European-headquartered vendor of Enterprise Marketing Management (EMM) software, has announced the acquisition of Email Reaction, which provides email, web, RSS and online marketing services, for £1.6m in shares and cash.

smartFOCUS is an international marketing software and service group which is listed on AIM of the London Stock Exchange. Headquartered in Bristol, UK, the company has offices in Paris and Nimes, Amsterdam, The Netherlands and Boston. Email Reaction will continue to operate from its offices in West London & Southampton.

The acquisition brings together two fast-growing companies to create a complete enterprise marketing management solution and service business.

The combined companies will provide an end-to-end solution that integrates offline and online marketing and spans data, analytics, reporting, campaign management, content management and digital execution. Offering a complete suite of marketing tools for both online and offline marketing will significantly strengthen smartFocus’s competitive position in the Enterprise Marketing Management market.

Commenting on the acquisition, Chris Underhill, chief executive of smartFOCUS, said: “We are very excited about the acquisition of Email Reaction. The development in digital communications media is radically changing consumer behaviour and driving marketers towards significantly greater use of digital channels such as email, mobile and the web. By using the combined tools of smartFocus and Email Reaction, marketers can improve their ROI. They can use a single integrated solution that combines best practice data management and analysis solutions with the execution of high performance multi-channel marketing campaigns.”

Vicky Carne, managing director of Email Reaction said: “The combined solution deals with all the challenges marketers are facing today, including the need to deliver integrated campaigns across multiple channels. The combination of both companies’ excellent reputations, knowledgeable staff, superior marketing solutions and international operations offers significant complementary synergies to the enlarged group, our customers and partners.”

In 2005, smartFOCUS experienced growth of 112% achieving profitable revenues of £6 million, and Email Reaction doubled its turnover, maintaining its consistent record of profitability. Following the acquisition, the enlarged smartFOCUS Group will have a total of about 300 customers. The list includes AC Nielsen, AAA, ABN AMRO, Air France, AOL, BNP Paribas, Carrefour, Center Parcs, Cofidis, Cofinoga, Kraft, P&G, France Telecom, Hilton International, The Labour Party, News International, Penguin Books UK, Pierre et Vacances, POLKOMTEL, Rabobank, Reward, Societe Generale, Winterthur and Zurich Financial Services.

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About smartFOCUS Group plc – www.smartfocus.com
smartFOCUS, the international marketing software and service group listed on AIM of the London Stock Exchange, is headquartered in Bristol, UK with offices in Paris & Nimes, France; Leusden, The Netherlands and Boston, USA.

As the leading European vendor of Enterprise Marketing Management (EMM) software, smartFOCUS Intelligent Marketing solutions provide organisations with world class marketing operations that enable them to improve the productivity and efficiency of their marketing programmes, leveraging sales and customer service channels. The solutions automate and optimise the customer relationship to acquire, retain and grow profitable customers and increase return on marketing investment.

About Email Reaction – www.emailreaction.com

Email Reaction is a specialist in enabling online customer communications. Its proprietary Email Reaction technology is available in both a hosted and installed version. It allows users to manage their entire online marketing campaign from planning and testing through to broadcast, tracking and measurement of results. Web Reaction, the company’s suite of web applications, makes it easy to put the web to work by creating trackable microsites and advanced data capture forms.