London – 09 February 2004 – Email Reaction, the customer communications company, launches a brand new website today. Redesigned to incorporate greater interactivity and ease of navigation, the site was built using Email Reaction’s own content management, tracking and personalisation features.

Enhancements to emailreaction.com include a full product tour, with a new section on the company’s suite of web applications. Web Reaction brings all the functionality of advanced email marketing to the web, so clients can ensure every element of their online communications is working hard to generate results.

Visitors to the site are now able to see how leading businesses have used Email Reaction to get closer to their customers, pick up valuable online marketing tips, and subscribe to a monthly email newsletter packed with news, views and expert advice.

“After talking to clients we realised that our site could offer them so much more than the standard company information,” explains Email Reaction’s managing director Vicky Carne. “We’re not just about email, we provide functionality for all stages of our clients’ online campaigns. The new website is a way of demonstrating our technology, as well as an indispensable resource for all online marketers.”

About Email Reaction Ltd
Email Reaction is a specialist in enabling online customer communications. Its proprietary Email Reaction ASP™ technology allows users to manage their entire campaign from planning and testing through to broadcast and tracking. Web Reaction, the company’s suite of web applications, makes it easy to put the web to work by creating trackable microsites and advanced data capture. Email Reaction was established in 2000, and now delivers solutions to a 50-strong client list including Barclays Bank, Penguin, The Labour Party, Compuware and Time Warner Books.

Contact
For further information please contact:
Vicky Carne
Email Reaction
Telephone: 08707 425452
Email: pr@emailreaction.com
Web: www.emailreaction.com