Bristol, UK - 8 May 2007 - Email Reaction today announced the availability of Email Reaction for salesforce.com's AppExchange, the world's leading marketplace that offers customers hundreds of on-demand applications that run on the Salesforce Apex platform.

Built using the Apex platform, Email Reaction for AppExchange is immediately available for deployment and review on the AppExchange directory at:
http://www.salesforce.com/appexchange/detail_overview.jsp?id=a033000000334sIAAQ

Email Reaction for AppExchange will provide marketers with the combination of Email Reaction's advanced email marketing campaign creation and analysis functions, and the essential insight into sales leads, sales pipeline activities and sales campaigns within Salesforce.

All activities and data from Email Reaction for AppExchange are automatically synchronised with Salesforce, giving marketers reports and at-a-glance overviews of online marketing campaigns and trends across multiple campaigns.

Email Reaction for AppExchange provides easy-to-use email marketing tools that deliver successful campaigns by allowing sales and marketing people to:

• Automatically test outgoing mail to ensure email delivery and prevent messages being classified as spam
• Create customised campaign reports showing summaries of clickthroughs including emails opened, html links followed by the recipient and navigation around websites
• Automate the management of subscribes and unsubscribes and bounces
• Manage email campaigns in all territories, with multi-language support
• Protect branding and layout in emails by providing easy-to-use HTML templates

Email Reaction for AppExchange is available in two versions: Lite and Pro, providing services adapted to the complexity and size of email marketing campaigns required. Pro includes advanced user behaviour reporting options such as outcome reporting on registrations, purchases and information requests, and integration with web analytics for detailed post-click analysis. Personalised micro-sites can also be created and lead generation emails automatically sent to sales people, based on the links recipients click on.

Bryan Black, managing director of Email Reaction said: “The Email Reaction application brings an amazing wealth of marketing expertise to salesforce.com customers. Our application allows marketers to easily create sophisticated email campaigns and apply advanced analytics and tracking to customer response. Businesses exist to sell products or services, and Salesforce is at the heart of many a sales plan. Integrating our marketing capabilities into this wealth of sales information to ensure momentum of the sales cycle is a compelling proposition: Salesforce and Apex provide an ideal platform for Email Reaction.”

He continued: “Email Reaction has always offered lead generation tools that allowed marketers to integrate their digital marketing into the traditional sales process. Email Reaction for AppExchange takes this to the next level.”

David Back, vice president, AppExchange EMEA, salesforce.com said: “Email Reaction brings advanced email marketing tools to salesforce.com customers. Users can interact with Email Reaction in a way that is right for them. From the very basic and robust Lite version to the feature rich and more sophisticated Pro version, our users can work in their own way at their own pace. This fits with the AppExchange aim of providing flexible and adaptable tools that can be deployed at the pace of business.”

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About Apex and the AppExchange
Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

Email Reaction for AppExchange is one of more than 550 applications that are now available on salesforce.com's AppExchange, the world's first on-demand application directory, found at:
http://www.salesforce.com/appexchange

The Apex on-demand platform is generally available today. The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007.