London – 04 November 2003 – Email Reaction, the customer communication
company, announced today that it has been selected by The Labour Party to
manage its email communications.

The Labour Party plans to prioritise email for communicating with its members,
associated organisations and the general public.

“Our email strategy requires a combination of high volume and targeting, and Email
Reaction offered us the best solution,” said Lee Williams, Business Analyst at The
Labour Party.

The Labour Party chose Email Reaction after an extensive review of competing email marketing systems. Key requirements were an ability to handle high volume,
advanced segmentation & personalisation capabilities, and best-of-breed usability.

“Relevance is the key to email marketing success,” said Vicky Carne, Email Reaction’s managing director. “We are delighted to be working with the Labour Party to make its email communications more effective.”

About Email Reaction Ltd
Email Reaction is a specialist in enabling online customer communications. Its proprietary Email Reaction ASP™ technology allows users to manage their entire campaign from planning and testing through to broadcast and tracking. Web Reaction, the company’s suite of web applications, makes it easy to put the web to work by creating trackable microsites and advanced data capture. Email Reaction was established in 2000, and now delivers solutions to a 50-strong client list including Barclays Bank, Penguin, The Labour Party, Compuware and Time Warner Books.

Contact
For further information please contact:
Vicky Carne
Email Reaction
Telephone: 08707 425452
Email: pr@emailreaction.com
Web: www.emailreaction.com