London, 2 December 2005 - Associated New Media, (ANM), the digital publishing division of Associated Newspapers Ltd, has bought the installed licensed version of Email Reaction which will enable ANM to deliver a large volume of news and marketing emails to its customers faster.  Emails from This is Money, This is Travel, This is London and the Mail online will be written in pre-configured templates for a variety of communications. The installed software integrates with ANM’s existing databases to deliver the emails to specific user groups.

Associated New Media has an extensive registered mailable database of people who receive newsflashes and marketing emails.  The Email Reaction system provides a suite of email tools installed on ANM’s servers, integrated using Email Reaction’s SOAP API, offering ANM control and flexibility over its email distribution.  The system will allow ANM to build upon its current communications. 

Commenting on the deal Mark Milner, COO at ANM says, ‘Email Reaction gave us a straightforward explanation of the technology and its functionality and how it could be adapted to suit our needs. 

‘We need to send a large volume of emails quickly and simply, using a system that integrates with our existing databases which can interpret the recipient’s preferences.  When a story breaks, it’s important that our team of journalists can newsflash it efficiently and quickly to our subscribers.  Our users have come to rely on their regular newsletters and offers from ANM, and email communication has become a key component of our marketing toolbox.  The new system will help build upon our  relationship with consumers and grow our subscriber base.’

Vicky Carne, Managing Director of Email Reaction adds, ‘Journalists and marketers need to use email technology to communicate with people in a fast, reliable and effective way without getting bogged down in the complexity of integrating databases.  This installation links the writer of each email to the right target audience in the appropriate format, which will improve the response rate.  It includes detailed reports which are easy to understand enabling ANM to improve their communication further.’ 

About Email Reaction

Email Reaction is a specialist in enabling online customer communications.  Its proprietary Email Reaction ASP technology is available both as a hosted and installed version.  It allows users to manage their entire campaign from planning and testing through to broadcast, tracking and measurement of results.  Web Reaction, the company’s suite of web applications, makes it easy to put the web to work by creating trackable microsites and advanced data capture. 

Email reaction was established in 2000 and now delivers solutions to an extensive client list that includes Barclays Bank, Pearson, The Labour Party, MessageLabs and Adecco.

About Associated New Media

Associated New Media (ANM) is the digital publishing division of Associated Newspapers Ltd, one of Britain's premier national newspaper groups, which publishes the Daily Mail, The Mail on Sunday, Evening Standard and Metro. Launched in 1995, ANM publishes some of the UK's most successful new media resources and services.