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At smartFOCUS DIGITAL we’re experts in powering successful email marketing campaigns. Here you’ll find ideas, intelligence and strategies that really work, and benefit from the value-added knowledge we share with our clients.

Tools & ideas


Spoof emails - protecting your brand

Key features to consider when specifying your email marketing system.

What should I look for in an email marketing system?

Key features to consider when specifying your email marketing system.

Effective Email Marketing
From time to time, smartFOCUS DIGITAL will publish features by leading emarketing experts. Launching the series, Dave Chaffey, internet marketing trainer, consultant and author shows you how to make your email marketing truly effective.


Legislation update
Your guide to the latest EU legislation on spam, cookies, location data and user directories, by David Naylor of Morrison & Forester.

Improve your reactions
Email marketing basics.

Email marketing
Applying the Technology - Vicky Carne

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Recommended reading

Total E-Mail Marketing

  E-business and E-commerce


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