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JDA Software Services
JDA Software Group’s Services Industries Group has pioneered
industry leading pricing and revenue management solutions.
Today, leaders in the service-based Travel, Transportation,
Hospitality and Media industries leverage JDA’s expertise to
maximize their profits.
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Elsevier
Elsevier is a leading publisher of scientific, technical and
health information products and services with more than
7,500 employees in 74 offices in 25 countries.
The Marketing Services department support over 125 bulk
email software users in over 11 locations worldwide.
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Lovereading
Lovereading needed an email solution that could interpret the preferred frequency and genre choices and dynamically create an email containing targeted content. “Each reader gets an email that only includes books they will like and is only emailed as often as they like. When Email Reaction proved they could do it, we were confident to sign the contract."
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Capgemini
The challenge for Email Reaction was to help Capgemini Account Directors keep their clients regularly updated with important corporate information over and above the regular communications about their current services.
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Dorling Kindersley
DK's Online Marketing department has now expanded and segmented its newsletter output with campaigns targeted at the readers of particular authors. Timing is more complex than for their main newsletter because the tailored newsletters are sent to subscribers, at different times, for a finite period - eg their pregnancy.
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Reward
Europe's largest sports loyalty programme, Reward needed an email marketing system capable of handling very large numbers of highly personalised emails managed through integration with their CRM system, and offering a sophisticated reporting suite - see what happened when they chose Email Reaction."
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Clearlybusiness
Clearlybusiness required an efficient system for publishing their fortnightly newsletter and managing regular customer surveys. Email Reaction's extensive reports give them precisely what they need to understand their customers needs and steer future communications accordingly.
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Kelway
Kelway UK Ltd is the UK's fastest-growing computer hardware and software reseller - and their email campaigns need to work hard and show significant ROI. With a requirement for personalised, trackable emails for brand building and enquiry generation and advanced tracking functionality, Kelway’s marketing communications agency, The Crocodile, chose Email Reaction.
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