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Clearlybusiness specialises in developing innovative services for UK small businesses. Set up in June 2000 as a Barclays subsidiary, Clearlybusiness initially concentrated on providing software packages. Now, with almost 250,000 customers, Clearlybusiness' main focus is Business Manager, an all-in-one business subscription service.
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Email Reaction has been working with Clearlybusiness almost from the outset, providing the system for publishing a fortnightly newsletter as well as other services as required. One such was a survey of Business Manager subscribers to gauge small business reaction to the service a year after its launch.
 Successful survey
Sarah Davies, Communications Manager with Clearlybusiness is complimentary about the efficiency of Email Reaction in setting up the survey. "The pace we move as a company is quite quick." she says. "We were fairly clear about the design and questions we wanted and I sent them an initial brief.
"They came back the next day with a quote and then they built it within two or three days. It was extremely efficient. They turn things around extremely rapidly. They talked to us over the phone to get a real feel of what we wanted and were very focussed."
Clearlybusiness say the survey was a success. It was sent out to over 8,000 people and generated a response rate of just over 3.5 percent - a very respectable figure for this type of customer poll.
Publishing without pain
Clearlybusiness is also impressed with how easy it is to use Email Reaction's newsletter publishing system. "The thing with Email Reaction is that you don't have to know HTML, which I don't understand at all, or anything like it," says Davies. "It's very easy. I just go into the templates every fortnight and edit the content. It's very straightforward, just like using Word documents."
When it comes to analysing the results of surveys or whether the newsletters are hitting their targets, Davies is also more than happy with Email Reaction's reporting system. "It's all done our end," she says. "You just click on a button and you can drill down, find how many page impressions, who's opened it, right down to the email address.
"The reports are really thorough and you can get a good feel about who's reading it and then steer any design changes or content. The reporting system is one of the real strengths of working with Email Reaction."
Summing up her experience of working with Email Reaction, Davies says it's ideal for people like her who are "not very technically-minded". She says, "You can just pick up the phone and they're always happy to talk and help."
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