smartFOCUS DIGITAL, a leader in email and digital marketing, makes it easy to turn every online communication into a powerful business generation tool. Our on-demand software Email Reaction enables marketers to more effectively deliver relevant personalised and timely communications that inspire customer relationships and improve results.

In 2000, three talented consultants with extensive marketing knowledge and web development experience founded Email Reaction, developing a leading on-demand software product for email and digital marketing. The result – a sophisticated, robust and secure software product and service offer, capable of handling large scale email and digital marketing requirement for company’s large and small, delivering instant response data, and ultimately making digital marketing more profitable.

In 2006 Email Reaction was acquired by international multi channel marketing software company smartFOCUS, bringing together email and digital execution with high performance analysis, campaign management and reporting to offer an integrated approach to high performance multi channel marketing, serving organisations large and small.

The smartFOCUS DIGITAL name was changed in 2008 to reflect the company’s role as the specialist digital marketing team of international multi channel marketing software company smartFOCUS.

Hundreds of companies around the world rely on smartFOCUS DIGITAL for on-demand, in-premise or fully managed email, digital and multi channel marketing solutions including organisations such as Associated Newspapers, The Labour Party, Penguin Books, MessageLabs, CapGemini and Help the Aged.